Hooked on Phonics
Learn to Read App
UX and UI design for Hooked on Phonics, a leading learn-to-read programme serving over five million families globally. The project covered the full app experience across iOS and Android, from structured phonics and reading lessons through to the parent dashboard, reward systems and digital storybook library.
The App
A structured four-step learning experience, Learn, Practice, Read, Succeed, delivered through games, songs, videos and interactive activities designed for children aged three to eight. Each lesson is sequenced to build phonics knowledge progressively, giving children a clear sense of forward movement as they read.
Learning Experience
Over a thousand activities spanning phonics, fluency, vocabulary and comprehension, organised by grade level and reading focus. The visual language was designed to feel bright and encouraging without becoming distracting, keeping young learners focused on the content rather than the interface.
Rewards in Action
A walkthrough of the rewards experience, showing how children move through progress milestones, earn certificates and unlock storybooks. The animations and feedback moments were designed to feel genuinely exciting without overshadowing the reading itself.
Parent Dashboard
A dedicated parent-facing layer giving caregivers real-time visibility into progress, time spent and milestones reached. Multiple learner profiles can be managed from a single account, with customisable settings and offline content download for use without a connection.
