National Geographic

Global Closet Calculator

An educational interactive for National Geographic that puts students in the role of global manufacturer, exploring the environmental, economic and human rights consequences of where and how goods are made.

Client National Geographic Society
Year 2015
Services UX, UI, Interactive Design
Role Lead Designer
Platform Web
National Geographic hero

The Interactive

Students enter items from their own wardrobes to map where their clothes were made, or where and how an MP3 player is made, then use that knowledge to make complex decisions about manufacturing their own product.

Global Closet Calculator overview

Building Your Closet

Students log clothing items and their country of manufacture, which are then plotted onto a personal interdependence map and compared against data from all other players worldwide.

The Interdependence Map

A live map visualises the global flow of goods, allowing students to compare their personal data against the collective picture of where clothing is made around the world.

Interdependence map

Explore an Object

Students watch a short film on how jeans or an MP3 player are manufactured, then use what they have learned to make a series of decisions about sourcing, workforce, and environmental impact.

Design System

A component-based design system built to support the interactive, ensuring visual consistency across all states, screens and age-appropriate content throughout the experience.

Decision making

Add Your Clothes

Students select items from their wardrobe across tops, bottoms, shoes and other categories, tagging each with its country of manufacture to build their personal interdependence map.

Summary screen