Calm Harm

Rebrand & App to help young adults manage the urge to self harm

Calm Harm is a free, evidence-based mobile app developed with stem4 and the NHS to help young people manage and resist the urge to self-harm. As Lead Designer, I led the full UX and visual design process, from clinical co-creation workshops with teenagers and clinicians through to a polished, ORCHA-approved product now used in over 171 countries.

Client Stem4 / NHS
Year 2013-Present
Services UX, UI, Branding
Role Lead Designer
Platform iOS & Android
Calm Harm hero
4M+ Downloads worldwide
171 Countries reached
93% of users report reduced urge after one exercise
476K+ People supported to resist self-harm
84% Reduction in self-harm between appointments
99% Safety and acceptability rating

App design

A calm, distraction-based UI built around five activity categories, each designed to help users ride out the urge to self-harm.

Calm Harm app design

Awards

Calm Harm has received widespread recognition across health, design, and digital sectors.

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Focus groups and user research

Co-creation sessions with teenagers, parents, teachers, and clinicians shaped every design and interaction decision.

Calm Harm user research

Before and after

A full visual rebrand took the app from functional to something teenagers actually wanted to open.

Calm Harm before
Calm Harm after

Lo and hi fidelity designs

Rapid wireframes evolved into polished, clinically reviewed screens tested with real users throughout.

Calm Harm lo-fi and hi-fi

Crazy 8's

Fast ideation sessions generated a wide range of concepts before narrowing down to the most effective flows.

Calm Harm crazy 8s

Branding

A new visual identity built around calm, trust, and anonymity, designed to feel safe for a teenage audience.

Calm Harm branding